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FULL-STACK PRODUCT ENGINEER

Building the products businesses run on.

I help startup founders and growing businesses build, improve, and scale production-ready SaaS products and web applications.

6+ years · 15+ SaaS products · 800+ websites

Built for the real world.

From SaaS platforms to business-critical web applications, I build software that is designed to be used, maintained, and improved in production.

6+

Years engineering

15+

SaaS products

800+

Websites built

4

Restaurants on EatsDesk

FIT

Where I can help.

If one of these sounds like your situation, we should talk.

01

Have an idea?

Turn your product idea into a working MVP.

02

Have an existing product?

Add features, fix problems, and keep development moving.

03

Doing too much manually?

Replace repetitive processes with custom software and automation.

04

Need a reliable engineer?

Get someone who understands your product and takes technical ownership.

WORK

Products in production.

Signature work first. Real products and systems businesses run on.

EatsDesk

restaurant operations

Live in 4 restaurants

Live order board

T-04

Chicken Biryani ×2

Kitchen

T-11

Burger Combo

Ready

T-02

Mango Lassi ×3

Queued

T-08

Family Platter

Kitchen

Featured case study

EatsDesk

Restaurant Operations SaaS

Built to help restaurants manage their daily operations through a custom SaaS platform.

Role
Founder & Full-Stack Engineer
Status
Live in production
Proof
Used by 4 restaurants
Built
Product architecture, frontend, backend, integrations, and deployment. POS, kitchen display, order management, admin panels, and a WhatsApp AI Receptionist.
ReactNode.jsMongoDBExpressMulti-tenant
View case study

Featured technical system

Programmatic SEO Infrastructure

Built to power 350,000+ websites.

A large-scale ecosystem of software systems designed to create, manage, optimize, and operate websites at scale.

350K+

Local websites

25

National-level websites

4

Core systems built

Overview

Helped build a large-scale software ecosystem: a website builder, custom CMS, backlink management system, and CRM, supporting infrastructure for 350,000+ local websites and 25 national-level websites.

Systems built

  1. 1

    Website Builder

    System for creating and managing websites at scale.

  2. 2

    Custom CMS

    Content management infrastructure for managing large volumes of websites and content.

  3. 3

    Backlink System

    System for managing backlink-related SEO operations.

  4. 4

    CRM

    Customer and business management infrastructure connected to the wider ecosystem.

Full-Stack Developer

·
Next.jsNode.jsMongoDBVercel
Request Demo

Ecosystem map

Connected software systems

350K+

Local sites

Core systems

01

Website Builder

02

CMS

03

SEO / Backlink System

04

CRM

Local network

350K+

websites

National layer

25

websites

National-level websites

Website Builder → CMS → SEO / Backlink System → CRM → 350K+ local websites · 25 national-level websites

Selected projects

Multi-tenant collaboration platform

ReplyWay

End-to-end product delivery as PM and full-stack engineer: messaging, video, project boards, and AI tooling in one multi-tenant workspace.

A production collaboration suite combining messaging, boards, video, and AI tools for businesses.

ReactNext.jsNode.js

Project Manager & Full-Stack Developer

View

Ticketing and client support SaaS

ReplySystem

Multi-tenant ticketing platform with workflow automation and self-service portals, delivered as PM and full-stack engineer.

Centralized support requests with branded client experiences for businesses that need reliable ops software.

ReactNode.jsPostgreSQL

Project Manager & Full-Stack Developer

View

High-volume multi-tenant CRM

VerifiedCRM

Full-stack work on a multi-tenant CRM used for call center operations at scale.

Production system handling 1M+ customer interactions per month.

ReactNode.jsMongoDB

Full-Stack Engineer

View

Funded HealthTech platform · $10M raised

Sunfish

Production frontend features on Next.js within a strict review culture, serving tens of thousands of users.

Core features shipped for a 50K+ user platform that raised $10M and was covered by Bloomberg, TechCrunch, and WSJ.

Next.jsNode.jsPostgreSQL

Frontend Developer

View

Travel booking portal

Oggo Trip

Travel booking portal on the MERN stack with Sabre API for flight inventory and Revolut payment integration for checkout.

A live travel marketplace for flights, hotels, and buses, with secure payments and GDS-backed booking flows.

MongoDBExpressReact

Full-Stack Developer

View
Have a similar product to build?
PROCESS

From idea to production.

Ownership beyond writing code. I stay with the product from understanding the problem through shipping and improvement.

  1. 01

    Understand

    Understand the product, users, business goals, and technical requirements.

  2. 02

    Plan

    Define the architecture, scope, priorities, and technical direction.

  3. 03

    Build

    Develop the product with clean, scalable, maintainable code.

  4. 04

    Ship

    Deploy, test, monitor, and make sure the product works in the real world.

  5. 05

    Improve

    Continue improving the product based on real users and business needs.

ENGAGE

How we can work together.

Three clear paths. Pick the one that matches where your product is today.

Build

Build your product from idea to production.

For founders with an idea or MVP

  • MVPs and SaaS products
  • Custom web applications
  • Architecture and first release

Improve

Fix, improve, and continue building your product.

For existing products and codebases

  • Takeover of existing codebases
  • Features, fixes, and performance
  • Ongoing product development

Partner

Get a reliable senior engineer who understands your product.

For companies needing ongoing development

  • Long-term technical ownership
  • Product-minded delivery
  • A partner, not a ticket taker

Also available

AI integrationsBusiness automationCustom internal toolsGoHighLevel systemsLanding pages and funnels
STACK

Technology in service of the product.

Technology is a tool. The goal is to build the right product.

Frontend

  • React
  • Next.js
  • TypeScript

Backend

  • Node.js
  • APIs
  • Server-side systems

Data

  • MongoDB
  • Supabase
  • PostgreSQL

AI & Automation

  • OpenAI APIs
  • AI integrations
  • Workflow automation

Deployment

  • Vercel
  • AWS
  • Cloud infrastructure
CREDIBILITY

Built in production.

Capability over a CV. Years of shipping products that real businesses rely on.

6+

Years building production software

15+

SaaS products shipped

800+

Websites built

Real

Product ownership end to end

reddev

Co-Founder & Lead Engineer

Shipping SaaS and custom software for international founders and growing businesses.

2023 to Present

EatsDesk

Founder

Built and operates a live restaurant SaaS used by 4 restaurants.

2024 to Present

eCommerce Pack

Senior Project Dev Manager & Frontend Lead

Leading React and Next.js delivery for US e-commerce clients.

2021 to Present

VerifiedCRM · Sunfish

Full-Stack / Frontend

High-volume CRM (1M+ interactions/mo) and funded HealthTech features for 50K+ users.

2022 to 2024

FAQ

Before we talk.

Straight answers to the questions founders usually ask before starting a project.

Yes. I regularly take over existing products, understand the architecture, fix issues, add features, and continue development without rewriting everything from scratch.

Next step

Have a product to build or improve?

Whether you're starting from an idea, improving an existing product, or looking for a reliable technical partner, let's talk.

Tell me what you're building
Emailusamamustafa393@gmail.comLinkedInConnectInstagram@uxamabt
LocationIslamabad, Pakistan · Open to remote worldwide